The influencer fraud rate is impressive – 45% of all influencers bought followers and their likes in 2022. AI prevents marketers from wasting their budget on influencers who have false followers or use automated bots to boost their engagement metrics artificially. AI can identify potential fraudulent activity by studying factors like the influencer's follower growth, engagement trends, comment quality, and the authenticity of their content.

AI tools can dig into an influencer's profile and scan the data. They can find unusual and alarming things. These tools can go beyond just looking at the number of followers and recent posts; they can spot a sudden, huge surge of followers. This might mean some of those followers were purchased. Additionally, AI can find issues like old posts that don't fit well with your brand's image.

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